|
Walter Landor (9 July 1913 – 9 June 1995), born Walter Landauer in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates.〔(【引用サイトリンク】title=Walter Landor Biography )〕 He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor Associates, the company he founded in 1941, has offices around the world. "Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated.〔(【引用サイトリンク】title=Pithy Quotes )〕 He had a particular gift for creating designs with broad popular appeal,〔(【引用サイトリンク】title=Walter Landor )〕 such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment. ==Early years== In early life Landor's aesthetic sense was influenced by the Bauhaus and Werkbund design movements, as well as by his architect father.〔(【引用サイトリンク】first=Bernie )〕 Following his studies at Goldsmiths, University of London , the 23-year-old Landor became the youngest Fellow of the Royal Society of Arts. In 1939 Landor traveled to the United States as part of the design team for the British Pavilion at the New York World's Fair.〔(【引用サイトリンク】title=Walter Landor: Pioneer of the Branding Phenomena )〕 He continued west to San Francisco and quickly decided to settle there. "For me it was a city that looked out on the whole world, a city built on the cultural traditions of east and west," he later said. "How could I live anywhere else?" Landor became associate professor of industrial design and interior architecture at the (California College of Arts and Crafts ) in 1940. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Walter Landor」の詳細全文を読む スポンサード リンク
|